What is your background and what inspired you to have a career in skin care?

I’ve been obsessed with beauty products since I was a child. I also really paid attention to photography, magazine ads and commercials. As I grew up, I started out wanting to be a photographer, then a makeup artist. I went to esthetics school for makeup, but really fell in love with skincare and taking care of people one-on-one, and that was that. I gave myself a year once I got licensed to see how it would be and I never looked back. When I opened my own salon in 2006, I knew that I wanted to focus on teaching women we could strive to be the best version of ourselves by doing things in a non-invasive way. I wanted the facials to be so special that my clients would leave their treatments so happy that they would tell their friends about it. My focus has always been about using beauty technology and results-driven treatments.

You work with celebrities and have tremendous influence with your clients in regards to their beauty and health routines. How do you see sun safety as a component of skincare and well-being?

I always tell my clients that the sun is the cause of everything you will complain about in regards to your skin as you get older. It leads to cell mutation, pigment, elasticity issues and lines. Sunscreen really is the key to anti-aging at any age and using sunscreen every day and a hat are essential for protecting your skin.

What philosophies are important to you when providing care and guidance to your clients?

I am known for vetting the latest technologies and putting together a customized protocol for each individual client. It’s that quality that made my salon successful and makes me excited about my work every single day. The reason I use non-invasive treatments in my salon is that I truly believe it’s the right path to real beauty and every woman I know will tell you that real beauty comes from how we feel about ourselves, not from what people tell us. My focus has been and will always remain on restoring confidence! I preach to people every day that there is no magic solution – anyone can have great skin with the right tools and steps.

Tell us about your book, Glow From Within. Why was it important for you to write it?

I decided to write “Glow from Within” because I’ve been doing facials for almost 20 years and I have a tendency to hear about the same concerns from women all over the world. Every client has their own personal story with their skin, but most people think your skin is about your DNA. Part of what I do is educate my clients and explain that your skin is telling a story about what’s happening inside your body or happening in your life. I get lots of DMs from people all over asking questions, so I wanted to create a guide so that even if I never meet them or if they’re not based in LA or NYC to come into my salon, they can still get my tips and expert advice. The book is about my advice, key ingredients, finding a key routine, what you can do to change the appearance of your skin, and much more.

To lean more about Joanna, go here